The Golden State Warriors
The Golden State Warriors are a professional basketball team from Oakland California. Originally they were known as the Philadelphia Warriors when they were formed in 1945. In 1962 they relocated to San Francisco and became the San Francisco warriors and in 1971 became what they are currently known as the Golden State Warriors.
The original logo was an image of a native Indian. Click here to view. In 1971 the logo changed and the team got rid of the native Indian and became more state and basketball based. The image shows the state they are based in and a large basketball. Click here to view. The image here shows the fourth progression of the logo which goes back to a strong figure that is the more prominent element in the design, however they have not used a native Indian again, showing that they are more culturally aware as the times have changed. The final and current logo, that can be viewed here, goes back to being more location oriented.
The current logo uses 2 colours in the design and goes back to a simple line drawing style. The colours reflect the Warriors' royal blue that has been a consistent theme in their history as well as a bridge that is in the process of being completed in San Francisco, which is the Californian golden yellow colour.
Line and colour are the dominant elements as well as type because the name of the club needs to be there. However, the typeface choice is questionable as it still looks a little outdated.
The only motif that I can identify the silhouette of the bridge. This kind of silhouette is often used to depict cities and identify structural icons. It is used in logos and other design works quite frequently (Click here for an example)
The Golden State Warriors very quickly moved away from the native Indian figures and since the first logo has not used the image ever again. It's clear that the original logo and the name "Warriors" go hand in hand because the current logo doesn't really reflect that they are "warriors".
The design works well with the colours but as stated above, I believe the name and the image don't really relate. The intention to become more culturally aware has been achieved but I think more refinement is needed to achieve a completely aesthetically pleasing design.
Bibliography
http://www.slamonline.com/online/nba/2010/06/warriors-unveil-new-logo-color-scheme/
http://en.wikipedia.org/wiki/Golden_State_Warriors
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