My Team Logo

Below are the initial sketches for my logo idea. My Greek myth is Achilles and the sport I have chosen to do is cycling. The reason for this is that a lot of injuries to the Achilles tendon can be attributed to cycling and the repeated motion on the ankle and foot area. I have used Achilles' iconic shield as a component in my initial thumbnails, because it's a simple element and relates to his competitive and warrior status.

Initial thumbnails

Starting refinement

Native American Motifs

The Golden State Warriors


The Golden State Warriors are a professional basketball team from Oakland California. Originally they were known as the Philadelphia Warriors when they were formed in 1945. In 1962 they relocated to San Francisco and became the San Francisco warriors and in 1971 became what they are currently known as the Golden State Warriors.

The original logo was an image of a native Indian. Click here to view. In 1971 the logo changed and the team got rid of the native Indian and became more state and basketball based. The image shows the state they are based in and a large basketball. Click here to view. The image here shows the fourth progression of the logo which goes back to a strong figure that is the more prominent element in the design, however they have not used a native Indian again, showing that they are more culturally aware as the times have changed. The final and current logo, that can be viewed here, goes back to being more location oriented.

The current logo uses 2 colours in the design and goes back to a simple line drawing style. The colours reflect the Warriors' royal blue that has been a consistent theme in their history as well as a bridge that is in the process of being completed in San Francisco, which is the Californian golden yellow colour.
Line and colour are the dominant elements as well as type because the name of the club needs to be there. However, the typeface choice is questionable as it still looks a little outdated.
The only motif that I can identify the silhouette of the bridge. This kind of silhouette is often used to depict cities and identify structural icons. It is used in logos and other design works quite frequently (Click here for an example)
The Golden State Warriors very quickly moved away from the native Indian figures and since the first logo has not used the image ever again. It's clear that the original logo and the name "Warriors" go hand in hand because the current logo doesn't really reflect that they are "warriors".

The design works well with the colours but as stated above, I believe the name and the image don't really relate. The intention to become more culturally aware has been achieved but I think more refinement is needed to achieve a completely aesthetically pleasing design.

Bibliography
http://www.slamonline.com/online/nba/2010/06/warriors-unveil-new-logo-color-scheme/
http://en.wikipedia.org/wiki/Golden_State_Warriors

Culture in Design

Click here to read the article which the below response was written about:

I love these designs and how they bring long standing traditions into the modern day. It's wonderful to see the traditional colours, patterns and vibrance of these cultures. It highlights the need for designers to research and reference different cultural backgrounds to draw attention to their past. They can be really influential and raise awareness for cultures that are on the verge of being lost.

Aboriginal Motifs

Functions and Philosophies

“Protocols are about peoples value systems and cultural beliefs.”

Respect:

When creating a visual art piece, it’s advised that people respect the following points:

• The original inhabitants of Australia were Indigenous Australians, Aboriginals and Torres Straight Islanders.
• The indigenous people have a right to control and own their culture.
• The cultural significance of indigenous arts should be respected.
• Outdated and inappropriate perspectives and terminology should not be used.
• Indigenous cultures are still in existence today.

Communication, consultation and consent:

When communicating, consulting and seeking consent, the following should be remembered:

• Consent is always required when intending to reproduce or reuse indigenous visual arts and crafts especially if traditional designs relating to particular communities are involved.
• Commonly owned material such as ritual knowledge and dreamtime stories may require wider consultation across a number of communities.
• There may be gender divisions of equality that people need to be aware of.
• There may be artists in remote communities that require interpreters.
• Sensitive content may require special consent

Moral Rights and Issues:

• “Existing moral rights are individual rights only”.
• The Australian Federal Government drafted a proposal to amend the Copyright Act to include indigenous moral rights, which proposes that copyright is included for indigenous works and films.
• It means that there will be mutual commitment between the indigenous community and the maker of the film or work.
• There also needs to be acknowledgement of the community’s association with the work.

Clash of the Titans

Who are the Titans?

The Titans are the 12 Gods of Olympus. There are two generations of Titans. The Elder Gods were ruled by Cronus who was eventually overthrown by his son Zeus. The original Titans fought agains Zeus but were eventually overpowered. They were therefore banished to Tartarus. Cronus' generation were all associated with the planets and were often depicted in ancient art. 

The 12 Olympian Gods were associated with every aspect of humans lives. They were: Aphrodite, Apollo, Ares, Artemis, Athena, Demeter, Dionysus, Hephaestus, Hera, Hermes, Posiedon, Zues. 

Interesting Motifs appearing in the movie:

Lightning Bolts - Zeus' signature

Torches - Flame bearing torches that are still used today. EG Olympic games

Shields

Wings - The wings that you see on the Pegasus are used a lot in many aspects of modern times

Columns - The greek columns that were shown in the ruins are used today in architecture and design quite frequently

Is your Greek character in the movie? 

No.

Are there any Characters in the movie related to your Greek Myth?

No.

Is there a constellation named after your Greek Myth?
There is no constellation in the sky named after Achilles, however, his shield is often referred to as a constellation because the images portrayed on the shield all have particular meaning.

How is Medusa killed? Does your Greek character have a weakness?

Medusa was killed by Perseus slicing her head off. That was the only way she could be destroyed. 

Achilles had one major weakness, his ankle. It was the only part of his body that was not dipped in the river Styx, which makes anything it touches immortal.

Bibliography

http://ancienthistory.about.com/od/religionmyth/g/Titans.htm

http://www.greekmythology.com/Titans/titans.html

http://www.theoi.com/greek-mythology/olympian-gods.html

Sketches of logo designs: