Geelong Football Club Logo
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| Image 1 Previous GFC logo |
The Geelong Football Club (GFC) was established in 1859 and the original logo consisted of a detailed image of a cat in the club jersey.
It then transformed into a purely typographic based logo (See Image 1).
It was a simple logo that consisted of straight lines and only two colours. This was an effective style and worked well with the overall jersey. The white and navy are effective contrasting colours and are visually very appealing. The "GFC" in the centre is the focal point and therefore establishes the hierarchy as being the first thing the viewer sees.
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| Image 2 Current GFC logo |
Style: The new club logo has reverted back to a pictorial revision, which brings it into the modern age. The design is vector based and very effective (See image 2).
Concept: The face on the logo promotes a vicious cat which is in line with the intense passion of the team. It's crucial for the logo to represent the team it stands for. The image retains the previous thick strokes that make up the jersey, however the hierarchy is no longer the typography. It has shifted to the image.
Motifs: The most obvious motif used here in the design is the imgage of a shield. The shield is generally used in a lot of mythology and ancient imagery. It represents protection and strength in the face of battle. Teams in the AFL are constantly battling against each other and with this shield the team is united as a group.
Logo Application
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| Image 4 Geelong Football Club Previous Jersey |
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| Image 3 AFL Logo |
The Australian Football Club (AFL) logo is placed on every jersey in the AFL (See Image 3). It is placed in the exact same position on every jersey and is a symbol of the game. Adjacent to this logo is the logo of the club. (See Image 4). Together these logos represent the game and the team. The AFL logo consists of blue, red and white, two of which are primary colours and both work well with all the club colours because the vast majority of teams' colours are primary or secondary colours. They are complimentary, therefore rarely clashing.
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