Proportion: The relationship between two or more elements in a design with respect to (but not limited to) size, quantity and ratio.
Shape: A visual tool used to communicate a message. Shape is an area that is separate from other areas and can be separated by a boundary line or change in colour.
Ground: Everything that is not part of the figure is known as the ground. It is often referred to as the background.
Hierarchy: The way elements and type are placed in a composition to draw the attention to the most important thing first, and work your way down to the least important.
Negative Space: The space between and around the objects in a design, but not the actual object.
Bibliography
http://www.tutorial9.net/articles/design/enhancing-your-art-with-negative-space/
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